Positive+or+Negative+Ad

Is this a Positive or a Negative Ad ? >
 * This ad is a positive ad in one way because it expresses the people's concern about the economy crisis.
 * Also because it promises not only the people's concern but also the bigger business owners that will benefit greatly from lower taxes and great regulation.
 * But on the other hand, this could be a negative ad by saying that McCain is using these "promises" to his advantage to get all or most of the votes in the Michigan Primary Ballot.